Its a perfect storm of nostalgia, character connection, and standout artwork
The first section, above the type line, contains their chapter abilities, and the second section, below the type line, contains any other abilities (or italicized flavor text)
And then let's say you draw Redress Fate off the top of your library
For example, its probably worse than Wayward Servant in zombie tribal, Soul Warden in life gain, Zulaport Cutthroat in aristocrats, or Corpse Knight in a tokens list
Acererak the Archlich Bar the Gate Barrowin of Clan Undurr Clattering Skeletons Cloister Gargoyle Delver's Torch Displacer Beast Dungeon Descent Dungeon Map Eccentric Apprentice Ellywick Tumblestrum Fates' Reversal Fifty Feet of Rope Find the Path Fly Immovable Rod Intrepid Outlander Keen-Eared Sentry Kick in the Door Midnight Pathlighter Nadaar, Selfless Paladin Planar Ally Precipitous Drop Radiant Solar Ranger's Hawk Secret Door Sefris of the Hidden Ways Shortcut Seeker Thorough Investigation Triumphant Adventurer Undercity Varis, Silverymoon Ranger Veteran Dungeoneer Wandering Troubadour You Find a Cursed Idol Yuan-Ti Fang-Blade Yuan-Ti Malison Zalto, Fire Giant Duke Zombie Ogre